Category: Insights

In a world where users demand intuitive, aesthetically pleasing, and functional interfaces, achieving user experience (UX) design harmony is a cornerstone of successful digital products. Design harmony is about crafting experiences with seamless interplay between form, function, and user needs. 88% of consumers are less likely to return to a site with bad UX, 53%…

About the client The client is a leading satellite radio and music streaming provider with over 35 million active subscribers. Movate has been a strategic partner for 14+ years managing support across customer journey including pre-sales, sales, and post-sales covering product inquiries, subscriptions/accounts, billing & discounts, and support. The client was looking to improve efficiency,…

A modern-day contact center has numerous moving parts, ranging from customer engagement applications, queuing and routing systems to CRMs and workforce optimization solutions. Running this complex ecosystem seamlessly and harmoniously is critical to reducing customer effort and delivering world-class customer satisfaction. However, the industry lacks a platform that binds these different components together synergistically. Backed…

Chatbots have increasingly made their presence in the consumer services space According to McKinsey & Company, retailers need to move quickly to seize the opportunity presented by GenAI as they experiment with technology and realize that it holds great promise for reviving growth. One such area is the chatbot. While the adoption of traditional chatbots…

The tech landscape is in the midst of a significant transformation, marked by a seismic shift that has everyone in the industry on their toes. The talk of the town is Generative AI, a technological marvel capturing the imagination of tech enthusiasts and innovators alike. Almost every tech service provider has a Gen AI story…

By Deepa Narayanasamy & Amit Derkar In today’s era, delivering consistent and superior quality of experience across channels with speed & scale is a critical competitive differentiator for global enterprises. As a result, Quality assurance/Testing, a pillar of the software development lifecycle, is undergoing a tectonic shift. As of 2023, organizations engaged in software development…